Whether it’s at work or at home, when a new season of Game of Thrones (GOT) drops there is no way out of hearing my co-workers and friends talk about the series. Unfortunately for me, I currently do not have HBO and really can only overhear these conversations about all the plot twists and character deaths. However, fans of Ritter Sport and Game of Thrones are fortunate enough to see the chocolate brand pay an homage to the series relevance in today’s entertainment landscape with a well-executed and very shareable post on Facebook .
Releasing a new flavor made with white chocolate aptly referred to as a “blonde queen”, the hazelnut bar is perched upon a extra dark chocolate bars arranged to look like the iconic Iron Throne in the GOT series. Ritter literally has struck “gold” by creating a piece of content that clearly references and plays upon an easily recognizable motifs from media franchise that is readily recognizable for its many diehard and adoring fans. It all makes for a relevant piece to shareable content.